About West Marine
As more and more customers discovered the store, they asked for a wider variety of products: antifouling paint, cleaners, electronics, safety equipment, foul weather gear and the like. The staff listened and the product line grew. In 1977, the company acquired some of the assets of Boston-based West Products, a well-known mail-order business, and changed its name from West Coast Ropes to West Marine Products to reflect its expanding selection. In 1978, West Marine introduced its own wholesale division, Port Supply. This allowed the company to sell products directly to boat yards, charter fleets, boat dealers and government agencies.
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