About Jules B
In 1984 husband and wife Julian and Rhona Blades opened the doors of their first womenswear store in Jesmond, a leafy suburb of Newcastle upon Tyne. They had one aim; to bring a new, intelligent offering of womenswear to the North East of England. The store became an instant success and it wasn’t long before the word spread, with demand necessitating the launch of Jules B for men in the neighbouring premises.
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